朝陽區商務局、蘇馬克集團與索尼中國成功聯合主辦國際美食與可持續發展論壇

Chaoyang District Bureau of Commerce, SUMAC Group and Sony China Successfully Co-hosted International Cuisine & Sustainable Development Forum

朝陽區商務局、蘇馬克集團與索尼中國成功聯合主辦國際美食與可持續發展論壇

Beijing, June 17, 2026 — International Cuisine & Sustainable Development Forum, a featured event of the 2026 “Taste of Chaoyang” International Gourmet Festival jointly organized by the Chaoyang District Bureau of Commerce, SUMAC Group and Sony China on June 17 at Sumac Restaurant in Beijing, concluded with resounding success.

2026年6月17日，北京——作為2026“食在朝陽”國際美食節的重要特色活動之一，由北京市朝陽區商務局、蘇馬克集團與索尼（中國）有限公司聯合主辦的“國際美食與可持續發展論壇”于6月17日在北京蘇馬克餐廳成功舉行。

（圖注：多位中東國家大使參與本論壇）

The event brought together government officials, ambassadors and diplomatic representatives from embassies in China, business leaders, cultural institutions, media representatives and industry partners to explore how cuisine, culture, technology and commerce can create new forms of international exchange and lifestyle experiences.

活動匯聚了政府部門代表、多個駐華使館的大使及外交官、企業領袖、文化機構、媒體代表以及行業合作伙伴，共同探讨美食、文化、科技與商業如何融合創新，推動國際交流與生活方式消費的新發展。

（圖注：賽德思集團董事長Rani Jarkas發表致辭）

（圖注：朝陽區商務局韓棟副局長發表致辭）

More than a forum, the event served as a showcase of Sumac’s vision of lifestyle—one that extends beyond dining to encompass culture, design, art, products, hospitality and meaningful human connections.

此次活動不僅是一場行業論壇，更集中展現了蘇馬克對于“生活方式”的獨特理解與實踐，其内涵已超越傳統餐飲，延伸至文化、設計、藝術、産品、待客之道以及人與人之間富有意義的連接。

Sumac: A Lifestyle Platform Connecting Cultures

蘇馬克：連接不同文化的生活方式平台

At the heart of the event was Sumac’s belief that hospitality is not simply about food, but about creating experiences that bring people, cultures and ideas together. Inspired by the rich traditions of Lebanon and the spirit of cultural exchange, Sumac has evolved beyond a restaurant concept into a lifestyle platform that integrates cuisine, design, art, wine, retail products and cross-cultural experiences.

活動的核心理念源于蘇馬克始終堅持的信念：待客之道不僅關乎美食，更在于創造能夠連接人與人、文化與文化、思想與思想的體驗。受到黎巴嫩悠久文化傳統與跨文化交流精神的啟發，蘇馬克已從單一餐飲品牌逐步發展成為融合美食、空間設計、藝術、葡萄酒、零售産品及跨文化體驗于一體的生活方式平台。

（圖注：賽德思集團常務董事賈丹介紹蘇馬克集團）

Throughout the event, guests experienced this vision through culinary presentations, cultural showcases, artistic displays and lifestyle collaborations that reflected Sumac’s commitment to building bridges between communities and cultures.

活動期間，來賓們通過特色美食體驗、文化展示、藝術呈現以及生活方式合作項目，切身感受了蘇馬克所倡導的品牌理念，以及其搭建不同社區與文化之間交流橋梁的長期願景。

Celebrating China-Lebanon Cultural Exchange

促進中黎文化交流 共話文明互鑒

A highlight of the event was the China-Lebanon Intangible Cultural Heritage Artwork Presentation Ceremony.

活動的重要亮點之一是“中黎非遺藝術作品贈送儀式”。

（圖注：毛里坦尼亞駐華大使Mohamed Abdellahi EL VILALY閣下與賽德思集團董事長Rani Jarkas接受非遺藝術品饋贈）

Everlasting Unity, a specially commissioned underglaze porcelain artwork inspired by the Lebanese cedar, was unveiled as a symbol of friendship, cultural dialogue and shared heritage between China and Lebanon. The presentation reflected Sumac’s long-standing commitment to fostering cultural exchange and demonstrated how art and craftsmanship can serve as powerful vehicles for mutual understanding across borders.

以黎巴嫩國樹雪松為靈感創作的釉下彩藝術作品《同心常青》正式亮相。作品融合中國傳統陶瓷工藝與黎巴嫩文化元素，象征着中黎兩國之間的友誼、文化對話與共同傳承。這一藝術作品不僅體現了蘇馬克長期推動國際文化交流的努力，也展現了藝術與工藝作為跨越國界、促進相互理解的重要載體所具有的獨特價值。

M-Pita, Sumac’s original cultural IP character, also made its debut during the event, engaging guests through interactive displays that highlighted Sumac’s commitment to cultural storytelling and community building.

蘇馬克原創文化IP形象“M-Pita”也在活動現場首次亮相，通過互動展示，進一步展現了蘇馬克打造文化社區、促進情感連接的品牌初心。

（圖注：政府部門代表與企業領袖共同見證M-pita首發）

The cultural program also featured a special performance by renowned singer Sury Su, whose music added a vibrant cultural dimension to the event.

活動文化環節還特别邀請知名歌手蘇芮琪（Sury Su）傾情獻唱，以富有感染力的音樂表演為論壇增添了濃厚的人文藝術氛圍。

（圖注：知名歌手蘇芮琪傾情獻唱）

Building a Lifestyle Ecosystem Through Partnerships

合作落地 共建生活方式生态體系

The event witnessed the announcement of two important partnerships that support Sumac’s continued expansion as a lifestyle and cultural platform.

論壇期間，兩項重要合作正式發布，進一步推動蘇馬克作為生活方式與文化平台的發展布局。

Sumac Restaurant Group and Sony China officially launched a collaboration that will introduce Sony’s Synecoculture green tea product to consumers through Sumac’s hospitality ecosystem. In addition, Sumac Restaurant Group and Yintai Group announced a strategic partnership covering commercial cooperation, retail distribution, membership ecosystem integration, international business channels and future investment opportunities.

蘇馬克集團與索尼（中國）有限公司正式啟動合作，雙方将依托蘇馬克餐飲與生活方式生态體系，共同推廣索尼協生農法綠茶産品。與此同時，蘇馬克集團與銀泰集團宣布達成戰略合作。雙方将在商業合作、零售渠道拓展、會員生态互通、國際業務資源共享以及未來投資機會等多個領域展開深度協作。

（圖注：賽德思集團董事長Rani Jarkas、賽德思集團常務董事賈丹、蘇馬克餐廳總經理王小苑、索尼（中國）有限公司總裁吉田武司、索尼（中國）有限公司高級副總裁金燕敏、索尼（中國）ESG高級顧問高峰英紀共同為合作剪彩）

（圖注：賽德思集團董事長Rani Jarkas、銀泰基業集團總裁張宇先生為合作剪彩）

Together, these collaborations represent an important step in expanding Sumac’s lifestyle ecosystem across hospitality, retail, culture and consumer experiences.

這些合作的落地，標志着蘇馬克正持續拓展涵蓋餐飲、零售、文化與消費體驗在内的生活方式生态體系。

Exploring the Future of Lifestyle Consumption

共探生活方式消費未來趨勢

A round-table discussion brought together representatives from Cedrus Group, Sony China, Bloomberg Green and leading voices from the culinary and travel sectors. The discussion explored evolving consumer expectations, the growing importance of cultural experiences, the intersection of technology and hospitality, and the ways lifestyle brands can create deeper connections with communities through authentic storytelling and meaningful engagement.

論壇圓桌讨論環節匯聚了賽德思集團、索尼中國、彭博綠金以及餐飲與文旅領域的重要代表。與會嘉賓圍繞消費需求升級、文化體驗價值提升、科技與待客服務融合創新，以及生活方式品牌如何通過真實故事與深度互動建立社區連接等議題展開深入交流。

Participants shared perspectives on how food, culture and creativity are increasingly shaping the future of consumption and international exchange.

嘉賓們一致認為，在消費升級與全球交流日益深化的背景下，美食、文化與創造力正成為推動未來消費趨勢和國際交流的重要力量。

Looking Ahead

展望未來

The successful event demonstrated the growing role of lifestyle platforms in bringing together culture, business and international communities. Through new partnerships, cultural initiatives, artistic collaborations and industry dialogue, Sumac continues to build a platform that connects people through shared experiences and cross-cultural understanding.

本次論壇的成功舉辦，充分展現了生活方式平台在連接文化、商業與國際社群方面所發揮的重要作用。通過戰略合作、文化交流、藝術共創以及行業對話，蘇馬克正持續打造一個以共享體驗和跨文化理解為核心的開放平台，讓來自不同背景的人們在交流中建立聯系，在體驗中增進理解。

As Sumac enters its next chapter of growth, the group remains committed to creating destinations and experiences that celebrate heritage, inspire discovery and redefine lifestyle for a globally connected world. Building on its success in Beijing, Sumac plans to accelerate its expansion across the Greater China region, opening new restaurants and lifestyle destinations that bring its unique blend of hospitality, culture and cross-cultural experiences to a wider audience.

站在新的發展起點上，蘇馬克将繼續秉持傳承文化、激發探索、連接世界的理念，打造更多具有國際視野與文化特色的目的地與體驗空間，重新定義全球化時代的生活方式。在北京取得成功的基礎上，蘇馬克未來還将加快大中華區布局，陸續開設更多餐廳及生活方式空間，将融合美食、文化與跨文化交流體驗的品牌理念帶給更廣泛的消費者群體。

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